When the pandemic hit, the Dwares JCC’s role as a true community center was at risk. I led the COVID comms team, supporting member connections through thoughtful, multi-channel messaging. This “welcome back” video was part of that effort.

This video features some of the JCC’s most familiar people and programs. Their friendly faces and warm assurances reaffirmed our commitment to members’ health and safety, and let people know it was safe to come back.