I developed this campaign to promote the Dwares JCC and its diverse membership. These pieces contain actual quotes from non-Jewish members, arranged so that each line is a unique selling point.
Unfortunately, COVID forced us to shelve this campaign. It was replaced by “Jewish Roots,” described below.
During COVID lockdown, the Dwares JCC shifted its focus to foster a sense of togetherness and engagement. They partnered with artist Nancy Katz to create an at-home community art project
I was put in charge of branding this project. After some brainstorming, I came up with a name that was both descriptive and meaningful to the target audience. I named the “Creativity Kit” that participants received, and I wrote promotional materials to help foster engagement in the project.
