The 988 Suicide & Crisis Lifeline provides free, 24/7 support to people in suicidal crisis or emotional distress. While it’s an incredible program, people don’t like to talk about suicide. The right tone and voice are essential in encouraging people (and governments) to adopt this service.
I designed the public-facing items below to be warm, candid, optimistic, and supportive. The sell sheets at the bottom of the page instead carry a message of confidence, capability, and expertise.
I wrote these pieces (and many others) for Target’s employee assistance program. I have a background in mental health work, and my understanding of the subject was a real asset when it came to writing across a broad range of behavioral healthcare topics.
I wrote and provided design direction for these sell sheets, which spoke to Carelon’s crisis management capabilities in partnership with 988. The combination of copy, metrics, and graphics was designed to demonstrate Carelon’s UVP as a crisis systems provider.
